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The efforts and activities have been implemented revolve around 3 main axes:
1. Improved competitive positioning
2. Improving the quality of its exports
3. Improved localization of the bid through advocacy.
To date the project has focused primarily on activities related to the shaft to improve the quality of export supply and improvement in the location through advocacy. Have also made small investments in the legal establishment of the cooperative so that they could generate regional sales experience to generate working capital generates motivation of partners to meet production schedules with the highest quality to meet export market today. Also under certification standards necessary to improve the competitive positioning of products offered.
In terms of the same activities can be summarized as follows:
• Buying a vacuum sealing machine. With this machine, ending the high operational costs that carried the union to go to seal their bags Zamorano facilities, as well as to prevent damage to the product now have better control of the bottling process.
• It has invested in the development of nutritional label for two products: baked nuts and salted nuts, here are the first two presentations that will be returned export sales presentations 6 oz.
• It has invested in a study of shelf life in order to place the entire maturity period as is required by FDA regulations.
or two studies, the nutritional label and shelf life were made by the food testing laboratory of Zamorano, being the only commercial laboratory by the AOAC qualified to do these tests.
• It was also agreed with the career staff who will Zamorano agribusiness technical advice on issues related to agribusiness management of walnut and fruit derivatives false. His work mainly lies in the standardization of a craft to respond consistently to a discerning export market.
• More specifically in the first axis, Improved competitive position in the activity sub Fair Trade Certification under the standards of FLO, and have made contacts with FLO CA and fully cooperative to start this important distinction which is expected may result in better business. FLO certification will take more as a tool for organizational development as a strategy of differentiation. Is expected to consolidate the current export business before entering fully into the certification process.
• It has achieved a considerable coordinated with the buyer as part of the total involvement of the chain, this leads to an increasing demand by clients (the buyer, Just Cashews) such as: Whole Foods, SERRV, Bumble Bar and National Buiscuits , this increase in demand will force to proceed to expand the base of producers and thus make an extra effort to make a more direct relationship with all other actors at the production level in the chain.
• On the other hand we are already seeing the first success in sales by the cooperative in Central America, having already made 3 sales to El Salvador and Nicaragua and the harvest of 2011 is expected to build a business with a company in Costa Rica.
• It has been jointly developed the design, layout of secondary packaging such as packing bags Primeri presentation of 6 oz.
• On the other hand was removed from the creation of a web site because it was considered that it was the time of promotion via the web but rather invest more in business with Just Cashew and the improvement in quality by Zamorano.
Edition No. 8
"Improving the quality and marketing chain of cashew processing in CREPAIMASUL." Honduras
Contribute to improving incomes of cashew farmers and their families and thus their living conditions, promoting access to export markets for organic and fair trade by improving the quality of the supply and systems implementation assurance and quality control and improvements in post-sale service. Also, is expected to increase export volumes through the inclusion of new partners, who for reasons of market still not part of the initiative proposed by CREPAIMASUL.The efforts and activities have been implemented revolve around 3 main axes:
1. Improved competitive positioning
2. Improving the quality of its exports
3. Improved localization of the bid through advocacy.
To date the project has focused primarily on activities related to the shaft to improve the quality of export supply and improvement in the location through advocacy. Have also made small investments in the legal establishment of the cooperative so that they could generate regional sales experience to generate working capital generates motivation of partners to meet production schedules with the highest quality to meet export market today. Also under certification standards necessary to improve the competitive positioning of products offered.
In terms of the same activities can be summarized as follows:
• Buying a vacuum sealing machine. With this machine, ending the high operational costs that carried the union to go to seal their bags Zamorano facilities, as well as to prevent damage to the product now have better control of the bottling process.
• It has invested in the development of nutritional label for two products: baked nuts and salted nuts, here are the first two presentations that will be returned export sales presentations 6 oz.
• It has invested in a study of shelf life in order to place the entire maturity period as is required by FDA regulations.
or two studies, the nutritional label and shelf life were made by the food testing laboratory of Zamorano, being the only commercial laboratory by the AOAC qualified to do these tests.
• It was also agreed with the career staff who will Zamorano agribusiness technical advice on issues related to agribusiness management of walnut and fruit derivatives false. His work mainly lies in the standardization of a craft to respond consistently to a discerning export market.
• More specifically in the first axis, Improved competitive position in the activity sub Fair Trade Certification under the standards of FLO, and have made contacts with FLO CA and fully cooperative to start this important distinction which is expected may result in better business. FLO certification will take more as a tool for organizational development as a strategy of differentiation. Is expected to consolidate the current export business before entering fully into the certification process.
• It has achieved a considerable coordinated with the buyer as part of the total involvement of the chain, this leads to an increasing demand by clients (the buyer, Just Cashews) such as: Whole Foods, SERRV, Bumble Bar and National Buiscuits , this increase in demand will force to proceed to expand the base of producers and thus make an extra effort to make a more direct relationship with all other actors at the production level in the chain.
• On the other hand we are already seeing the first success in sales by the cooperative in Central America, having already made 3 sales to El Salvador and Nicaragua and the harvest of 2011 is expected to build a business with a company in Costa Rica.
• It has been jointly developed the design, layout of secondary packaging such as packing bags Primeri presentation of 6 oz.
• On the other hand was removed from the creation of a web site because it was considered that it was the time of promotion via the web but rather invest more in business with Just Cashew and the improvement in quality by Zamorano.